Heritage pubs undergo significant refurbishments!
20 December 2013
See the sparkling results of the recent investment in two of our Heritage pubs...
The Red Hawk in Brough and the Crow’s Nest in Seaham have recently been extensively refurbished and we are proud to reveal the results of this investment.
The purpose of the development was to give both sites a fresh new look to increase their appeal to the local community, and to make sure that these pubs stay true to what our Heritage format is all about: real pubs with real values and a real atmosphere. The businesses also needed to be better equipped to deliver a high volume food offer. James Litherland, the Area Operations Manager for both sites said, “The refurbishment has allowed for zoning to be introduced, through the creation of separate dining, drinking and games areas. Booths with touch screen televisions have also been installed, creating an interactive element to customer’s visits.”
The refurbishments, which took six weeks, have been good news for the local area as both sites have had to take on additional team members to meet demand. Catherine Pardoe, Resourcing and Talent Officer, commented “We have created 34 jobs at the Red Hawk alone, which is brilliant. A strong team is pivotal to the success of our pubs, and our team members have to have bags of enthusiasm, excellent customer service skills and the ability to sell.”
The results of the refurbishments speak for themselves: last week the Red Hawk saw an uplift of 400% in food sales compared to the same week in 2012, and wet sales have increased too. The feedback we’ve received from customers and staff has also been fantastic.
The development of the Heritage format is scheduled to continue in to 2014; the Sparking Clog in Bury is the next to be refurbished.