Our brands and formats
Our destination pubs operate under our Two for One or Milestone formats as well as our latest format development Grill & Pizza, or as a Generous George.
Grill & Pizza
To reinvent pubs for the next generation of pub goers we welcome Grill & Pizza, the perfect place for a meal out with family or a few drinks with friends. There is something on the menu for everyone at great value for money so you’ll be spoilt for choice.
Our menu is packed full of 35 day dry-aged prime steaks and freshly made stone baked pizzas and not forgetting all of your pub favourites! To wash it all down we have an extensive drinks range with a wide choice of ales and fizz, with prosecco on draft as well as refillable soft drinks. Enjoy all of this in our modern and contemporary pubs with cosy booths, welcoming dining zones and kids play areas which adds to our relaxed atmosphere.
Two for One
Our Two for One pubs have a menu packed full of pub favourites, at great prices!
The offer is simple: when purchasing two main meals, the customer will always get the cheapest free - and that's all day, every day.
A tempting range of specials adds more flavour and choice to the everyday classics, and means there's always something new for our customers to try if they're feeling adventurous.
Our customers can expect friendly service, all delivered at the table. Typical visitors to these pubs include families, couples and older customers.
Our destination Milestone pubs operate as either Rotisseries or Carveries:
The rotisserie offer provides a food experience more comparable to casual dining restaurants, but with a more genuine, accessible and engaging pub/social element. Expertise and individuality are valued and are reflected in our service and menus. Our customers tend to be adult couples and small groups. They may be visiting for a range of social occasions, from the everyday to the special. Our customers are open-minded to new experiences in life, and this is reflected in the menu, which is fresh and nutritious but also has treats on the menu for when you want to indulge! A range of drinks – a mix of the quite familiar and the not so – complements the main food offer. Twice a year our menu changes, to give our customers new flavours and experiences and to reflect the changing seasons.
Our carvery pubs have broad appeal, with busy families of all shapes and sizes being the core customer type. Carvery pubs offer our customers somewhere trendy, bold and bright to eat whilst still being affordable. The carvery offer provides two alternative food experiences. On one hand there is a familiar carvery element, with quality joints of British meat, perfectly roasted and expertly carved, accompanied by fresh, seasonal British potatoes and vegetables. On the other hand there is a pub restaurant menu, with burgers, grills and classic pub dishes and snacks. Popular branded drinks complement the food offer, which is updated twice each year to keep it interesting.
Generous George isn’t a person, it’s a brand with a core spirit of generosity which you'll find runs through everything, from warm-hearted and thoughtful service, a flavour-packed menu and refreshing drinks. All our prices end in a 9 so our customers pay a penny less and we donate that extra 1p to the pub’s charity chest for every main meal sold so customers are given charity tokens to place in the three local charities each Generous George pub supports.
Generous George pubs offer legendary burgers, freshly made pizzas and George’s Smokehouse as well as a drinks range which is full to the brim with variety - including American craft beers, bourbons, cocktails and bottomless soft drinks. There's flexibility for the customer - they can add a free shot of syrup to any drink and choose the style of glass they want for their hand-crafted ale.
Our community pubs operate under our Urban, Village or Great Locals formats.
Urban pubs offer a vibrant, exciting environment where there’s always something going on - whether that’s fun days for the kids, supporting local teams or raising money for a local charity. As well as all the classic products you’d expect in a community pub, there are modern twists like our snack and street food dishes and more premium drinks brands. Innovation is a key theme for our Urban pubs which means our pubs are a local talking point.
Our Village pubs are famous for their friendly, community atmosphere. They’re renowned for great Sunday lunches, offering entertainment throughout the week and serving a great pint. There are numerous reasons to visit, from “can’t be bothered to cook” occasions, to quiet after-work drinks or for a family get-together.
Our Great Locals pubs are primarily wet led sites with a range of drinks offers which keep customers coming back, ranging from traditional draught products to party items like bombs and shots. Great Locals pubs offer one of two menus – Birch or Willow. Birch is a more community focused food offer, where the beer and a burger option or our curry nights always go down well. Willow’s Sunday lunch is the most popular dish.
Our town centre sites operate under a format called Toast. The food offer includes some pub classics but also some more adventurous items, tasty burgers and delicious grazers - download our menu here.