Social Media & Digital Campaign Lead 12 month FTC – Up to £33,000 per annum
We’re looking for a Social Media & Digital Campaign Lead to join the Digital Marketing team on a 12 month fixed term contract. The Digital Marketing team is responsible for driving new and existing customers into our Pubs and Hotels through an online multi-channel approach. We pride ourselves on providing a relevant and personalised experience for all our customers which in turn drives visits and increased spend.
The Social Media & Digital Campaign Lead will cover the following key areas:
- Delivery of exciting and engaging digital campaigns for our pubs.
- Development and implementation of the social media strategy including coordination of a central organic social content calendar with input from the wider commercial marketing team which brings together social posting for key dates, trading plan offers, sports activity etc, improving the quality of content being posted and increasing social reach and engagement.
- Work with our agencies to test use of content creators and influencers for content creation.
- Gather and present reporting on key digital metrics to inform future campaign and channel strategy.
- Coordination and delivery of key regular discount campaigns via digital channels including alignment with other departments on participating pubs, operator briefing, website content set up via a CMS, email management, email trigger testing, paid digital media, social posting, ad creative and campaign reporting.
- Working with our digital agencies to create campaign plans and assets, gaining approval from key stakeholders and ensuring campaigns run on time.
- Attending photography sessions both on location and in studio
- Filling in campaign reports and trackers
- Understanding and monitoring market trends and competitor activity.
The Ideal Candidate:
First and foremost, we’re looking for someone with a passion for Digital Marketing, the desire to learn new skills and progress in their career. Someone with confidence and energy that can bring their ideas to life and form great working relationships with our internal and external stakeholders. This opportunity would suit someone who is looking for a fast paced and exciting company where they can further develop their skill set as a Digital Marketer. Candidates must also:
- Be a self-starter with creative flair
- Be highly organised and an ability to multitask
- Have the ability to communicate effectively and build relationships both with internal and external stakeholders
- Have a keen interest in social media and keeping up to date with trends
- Have excellent written and verbal communication skills
- Be Guest obsessed with a passion for delivering a great Guest Experience
- Have some knowledge of digital marketing channels
- Have exemplary time management skills with excellent attention to detail
- Be able to work to tight deadlines and prioritise workload
At Marston’s we put our people first, which is why we offer real benefits alongside the expected, these include:
• Enhanced Maternity & Paternity Leave(Subject to 26 weeks service at 15 weeks prior to EWC)
• 30% off in Marston’s pubs and 20% off accommodation through our privilege card
• Marston’s Rewards (discounts on many high street and online major retailers)
• Share save incentive scheme
• Employee assistance programme-including various wellbeing support services, a completely confidential 24/7 helpline, up to 6 counselling sessions and more online services
Come as you are. Personality and passion are so important. No judgement on where you’ve come from, or your story to date, just a need for the right attitude and an ambition that matches ours. We’ll accept you and celebrate you for being you.
We can’t wait to see what we can make happen together. #MarstonsWherePeopleMakePubs